Depop [DRESS CODE RED]
Depop [DRESS CODE RED]
ROLE
Art Direction
Strategy
Video Editing
Art Direction
Strategy
Video Editing
TEAM
Yeajin Lim
Lois Choi
Sagdiana Rakhimova
Mae Belkadi
Yeajin Lim
Lois Choi
Sagdiana Rakhimova
Mae Belkadi
Problem
Problem
Gen Z is losing jobs over what they wear. Traditional officewear is pricey, and being too casual gets them fired.
Gen Z is losing jobs over what they wear. Traditional officewear is pricey, and being too casual gets them fired.
Insight
Insight
They scroll for answers because no one ever gave them the rules.
They scroll for answers because no one ever gave them the rules.
IDEA
IDEA
Depop launched Dress Code Red — a community-powered solution to the fashion emergency, helping Gen Z define an office dress code that’s affordable and actually work-approved.
Depop launched Dress Code Red — a community-powered solution to the fashion emergency, helping Gen Z define an office dress code that’s affordable and actually work-approved.
Case study ↓
Case study ↓
Creativity powered by
matcha 🍵 and playlists 🎵
*YEAJIN MEANS REAL ART
Creativity powered by
matcha 🍵 and playlists 🎵
Creativity powered by
matcha 🍵 and playlists 🎵
*YEAJIN MEANS REAL ART
Menu
Menu